
This project we were supposed to design 3 different drink labels and use only Adobe Illustrator. I chose to do three different kinds of energy drinks and gave them all very edgy names. For the first label on the left I chose a blue color scheme to give it a cold and frosty feel to it. For the top icicles I used a stock photo of icicles and did a vector rendering of the different shades in the ice. For the bottom icicles I simply copied, flipped and mirrored the top icicles. With the font I was looking for something that looked almost like cracked ice.
For the second label in the middle I gave it a yellow and green color scheme to give it a toxic and acidic look to go with its name. The background swirls started out as just black squares and I used the warp and twirl tools to make them look like smoke or like it was swirling in water. For the font I wanted something that looked like it was being eroded or being eaten away to match with the name.
For the last label on the right I wanted something simple and solid. For the font I was looking for something that seemed like something you'd see in those old western wanted posters. For the colors I wanted it to have a bold and dangerous feel so I chose black red and white. For the horse I used a stock photo of a running horse and did an almost silhouette like vector, it also had a very interesting pattern in its coat and mane so I used white to add those elements into it.